By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the uniqu… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the dif… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts regarding contemporary B2B advertising. We talk about how the acquiring journey is now entirely fragmented as well as the way that area building can help online marketers retake control of the exploration as well a… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other facts regarding modern-day B2B advertising. We discuss how the acquiring journey is now entirely fragmented and also the way that area structure can assist marketers retake control of the exploration as well as need generat… Read More